How to Get Amazon Reviews? Seven Proven Methods to Increase Review Volume
Are you planning to sell items on Amazon, the leading e-commerce website? If you are, you should avoid reading this article. Obtaining outstanding customer feedback is difficult. However, if you know a few tricks, you can earn five-star reviews. You must have a firm grasp on the significance of Amazon customer reviews. This article will answer the question, "How to Get Amazon Reviews?" And reveal the Seven Proven Tips for Obtaining Amazon Reviews. Now, let's dive right into the specifics!
Why you need customer reviews on Amazon?
As the modern media equivalent of word-of-mouth, online reviews are extremely influential and can have a substantial impact on how customers perceive your company.
According to a 2013 study by Myles Anderson, 79% of customers place equal weight on online reviews and personal recommendations. The vast majority (85 percent) of consumers claim that local businesses are the primary focus of their online review reading. The study also revealed that 73% of consumers believe that positive customer reviews make a business more trustworthy.
No matter who you are, if you work diligently to obtain five stars, you will be successful.
Amazon reviews can be advantageous for businesses in a variety of ways. First, reviews can encourage hesitant customers to place an order. As word-of-mouth recommendations, they also convince customers to choose your product over those of competitors. Customers will have a greater degree of confidence in your products if you have positive reviews.
Even though we currently live in an online era, studies indicate that word-of-mouth is the most effective form of advertising. If someone tells you something extraordinary, you will listen attentively and be curious to learn more. The actions of other individuals can still influence our choices. Therefore, if someone states that they must possess something extraordinary, we will likely feel the same.
Numerous individuals have been afflicted with herd mentality. They are easily duped by phrases such as "1 for 3, what a deal!", "limited edition," and "sell out quickly." It will result in meaningless sales, also known as the SD effect. We have a natural tendency to behave quite sheepishly.
What is more important with Amazon review: Quality or Quantity?
The greater the number of reviews that shoppers see for your product, the more likely they are to purchase it. Instinctively and subliminally, based on what others have done, we tend to conclude that it is reliable and form the intention to act similarly. The reviews will serve as a shortcut for social proof for your customers. "Since many people are purchasing it, I will also purchase it." Regardless of how bad it is.
Examine the following example. What do you think about a product that has 300 reviews with a 4.2-star rating and 13 reviews with a 4.7-star rating? Which will generate the most sales? The answer is the product with 400 reviews, despite receiving fewer stars.
Given Amazon's ban on paid reviews, it will be more difficult for you to obtain a five-star rating. However, it would be preferable if you had a proper planning and management strategy.
To receive reviews on Amazon, you should provide a quality product from the start. You should consider whether your customers would recommend this product to their friends. If you disagree, then five-star ratings are out of the question.
Tips to get more reviews on Amazon
Sell awesome products
Without a doubt, selling an outstanding product is of utmost importance. Customers will recommend a phenomenal product if it is exceptional. In contrast, a poor product can result in a negative review, causing consumers to avoid it. Important here is that you must have the initial sales requiring reviews.
Provide excellent customer service
Customer service is crucial, especially after you have made your first few sales. In the worst-case scenario, when a customer wants to return a product or report a problem, you should still provide exceptional customer service. This will help you earn positive feedback. Also, it is easier to convince customers with whom you have already spoken to leave a review on Amazon.
Remember that you can only provide superior customer service to those who have already made a purchase. Also, remember this crucial vicious cycle. Without reviews, your product will have a difficult time ranking and generating sales.
Optimize your Amazon listing
Amazon's search results are displayed using the A9 algorithm, which ranks products according to their relevance and likelihood of sale. You should include the most important keywords for your product in the title. In addition, bullet points and description provide customers with a heads-up when deciding to purchase and boost your ranking. Enhanced visibility may increase sales and, possibly, testimonials.
Remember that, despite being an effective long-term strategy, many sellers recognize that products with few or no reviews cannot rank in the first few pages, regardless of how well they optimize their listing.
Provide discount codes
You can offer your customers a promotional code to increase sales and, consequently, reviews. However, Amazon currently labels as "unverified" any product reviews that originated from an order with a promotional code. There is a maximum number of unverified reviews a product can receive. If it exceeds this limit, it will be blocked from receiving feedback of this type.
Reach out to target customers
This step requires you to create an email list outside of Amazon. Then, you should send your target audience information about your product along with a link to its Amazon listing.
Sending an email after the sale is one of the simplest ways to increase product reviews. It is acceptable to send emails requesting reviews from customers. You should wait a suitable amount of time after the order to send an email. You should avoid being confrontational, insistent, or irritating in your email communications.
Amazon Early Review Program
Amazon Early Reviewer program is a product review program established and managed by Amazon that allows vendors to acquire reviews for new products. Amazon sends follow-up emails to customers who have purchased your products and rewards them with $1 to $3 for writing a review for a fee of $60 per SKU. Amazon can manage the Early Reviewer program by contacting randomly chosen customers of related products and requesting that they write a review.
In addition, the only products eligible for this program are those with fewer than five reviews and a price of at least $15. Amazon will affix an orange "Early Reviewer Rewards" badge to your product once a customer has submitted a review.
This program will conclude one year from now or when your product has received five reviews. Additionally, only Brand Registered sellers in the United States may participate.
Amazon Vine
Amazon also offers a product review program called Amazon Vine. Amazon entices customers with a history of writing numerous reviews that appear to be helpful and trustworthy to join 'Vine Voices' Members receive complimentary products to test and review. Sellers must submit their products to Amazon and pay between $2,500 and $7,500 per ASIN to participate in the program.
Depending on the category, a limited number of complimentary products will likely be submitted for evaluation. This program is accessible only through Vendor Central.
The Early Review Program's limited opportunities and Amazon Vine's high price are disadvantages of both programs. Also, note that Amazon sellers do not create early product reviews. When there are no reviews of new products, consumers are likely to avoid purchasing them.
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