How to Write Subject Lines with the Highest Open Rates?
Do you want to increase your email campaigns' open rates? Email marketers with high-performance craft email subject lines that subscribers simply just can't resist.
You are already aware that people have full inboxes and that the average office worker receives at least 121 emails daily. Additionally, you are aware that using compelling email subject lines is the only way to increase email campaign traffic, conversions, and ultimately sales.
In this article, I hope to explain to you how the best-performing subject lines work and provide examples from various industries that can be used to achieve excellent results. Let's get things going by demonstrating for you how to create the most effective email subject lines.
How to write the best subject lines for a high open rate
Your subject line makes an impression on subscribers that can last for a while. In many ways, the email subject line is just as significant as the email body, if not more so. In the end, no matter how great your newsletter is, it won't be useful if it never gets read.
Please feel free to copy and use these elements in your campaigns for a high open rate since I frequently found them in top-performing email subject lines.
Leverage words proved to boost email open rates
When researching email subject lines, you will quickly come across words, phrases, and emojis that have a very high likelihood of increasing the open rate when used in the subject lines. According to additional research, using at least three of these words, terms, or symbols in your subject line will result in the highest open rates.
When used in email subject lines, the following words can raise the open rate:
- % off
- 24-hour giveaway
- About
- Add
- Advice
- Available
- Back in stock
- Celebrate
- Congratulations...
Remove words that can reduce the open rate
There are words that, when used in email subject lines, can typically increase open rates, but there are also words that can decrease those opens. The best practice is to avoid using any of these phrases, expressions, or symbols in the subject line of your emails.
You should stay away from using the following phrases in your email subject lines:
- 100%
- #1
- Access
- Announcing
- Alert
- Apply now
- Bargain
Include a number
According to CoSchedule research, using a number in your blog post subject lines can boost click-through rates by 206%.
Email subject lines serve a very similar purpose, even though the research above specifically discusses blog posts: to increase clicks from the desired location (email inboxes, blog post category pages, or social news feeds, etc.).
Having numbers in your email subject lines can increase open rates, much like blog post headlines do. You've probably clicked on a blog post whose headline contains numbers, don't you think? Ten ways to increase traffic to your eCommerce website, etc.
A recent study that examined 115 million emails found that including a number in the subject line can increase email open and reply rates. Numbers are the kind of information that makes your emails stand out and shows a clear message about the offer inside the email while establishing realistic expectations for your recipients and enticing them to open the email.
In order to increase your email open rates, try to include at least one number in the subject line.
Keep the right character length
Everyone agrees that you should keep your email subject lines brief, despite the fact that many email marketers have differing views on the matter.
Nowadays, mobile devices are used to view about 50% of all emails. In portrait mode, iPhones can display 35 to 38 subject line characters, while Samsung phones can display about 33 characters.
Make sure the email subject line can be read in its entirety when scrolling through the inbox for the 50% of your subscribers who will view it on a smartphone.
The ideal length for subject lines is between 17 and 24 characters. Your email open rates will most likely increase if you reach that magic number.
Use concise language in your email as well; nobody has the patience to read long passages. To increase the open rate, keep your email subject lines to no more than three to five words.
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