How Can You Become an Email Marketing Image Master?

 Images are essential to email marketing, just like butter is to popcorn. The right pictures convey the right ideas, attract the right kind of attention, and motivate viewers to take action. Reaching out to and establishing connections with both current and potential customers through email marketing is effective. Everyone can benefit from email marketing, whether they run a small business, a non-profit, or an online store.

Consider how you want your subscribers to receive your newsletters before you send out your first text. The overall email design, which includes the text, colors, positioning, and images, is crucial. The right image would influence the conversion rate by increasing the number of email clicks and content views. Poorly sorted images, out-of-date vectors, or low-quality images can affect a user's trust in the brand and, more specifically, in the email.

Like a person's clothing, a picture does the same for your email. It helps to establish the impression you wish to create and represent your brand style. In this article, I will introduce to you tips for mastering the use of images in your marketing campaigns. Let’s jump right into the details.

Best tips for using images in email marketing

Creating an emotional impact is the ultimate goal of using your photos in email marketing. To help you convey your message, you must find or take the appropriate picture. For more information on how to use photos in email campaigns, read on:

Image resources

If you are a photographer or have one on your team, you can capture the natural moments that best represent your company's image. If not, look for the most pertinent images by searching free online photo sources like Unsplash. To avoid any possible copyright issues, it is necessary to only use royalty-free images. To improve your search results, incorporate words like "concept" or "idea" into your search terms.

Additionally, you can register for a Twenty20 or Elements account to access a vast image library. They provide images, styles, and quantities that are very professional.

Clickable images

Every email marketing campaign ought to have a specific goal in mind. The call-to-action button, which directs subscribers to the landing page or website of your choice, typically draws attention to this. However, it happens frequently that the subscribers only see the photo you included in your email. The likelihood that subscribers will take the action you want them to take increases when there is a clickable image with a CTA that links to the desired landing page or website.

Use concentrated color

When it comes to designing a product or a website, marketers give color a lot of thought. Email and other marketing channels can also benefit from these color-related rules. When it comes to emails, color psychology is especially important because users only give the content a brief glance before deciding whether to click on it or delete it.

The use of excessive color in a small area will make your email appear disorganized and cluttered. However, a strategically placed, concentrated-tone photo can draw attention to the main message or the call to action. An illustration that follows best practices for the use of color (in this case, red) is given below:

Creative

Even though you want to make sure that every image is accurate, you need to use your creativity to let each image speak for itself. The email's text and the image have an impact on one another. Create an engaging email, creative product photography, inventive event photography, or straightforward images that show the day-to-day operations of your business using words and images.

Brand identity

In order for your email recipients to instantly recognize your brand name, you must maintain it. With each email you send out, you have the ability to influence how your brand is perceived by the audience based on the caliber of your photographs. You must match your chosen brand colors, design aesthetics, styling, and image form to the overall brand identity you want to establish.

See more tips: https://blog.avada.io/resources/master-using-images-on-email-marketing.html

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