How Should A High Opening Email Campaign Be Written? (10+ Tips)

 People seem to forget that email marketing is still the main method of reaching out to customers for businesses, even though casual conversation with customers has essentially moved to social media sites like Facebook and Instagram.

However, I doubt I need to stress the significance of email marketing to you. Numerous promotional emails from numerous major eCommerce businesses (even ones you don't remember subscribing to) are probably nothing new to you. Why don't you use email marketing if the biggest players continue to do so and profit millions?
However, this places you in a challenging position as an email marketer. Your email marketing campaigns will simply be eclipsed by emails from competing businesses if they don't stand out. If no one wants to read it, it will then be added to the sea of unread emails, wasting your time, effort, and chance.

I don't want you to end up like that with your email marketing campaigns. So, in this article, I will teach you how to create a high opening email campaign that people will 1) actually open and 2) appreciate. Let's get started!

How to write a high opening email campaign

There is a good chance that if you are reading this, you want to increase the open rate of your email campaigns. Let me spill the beans with my top ten suggestions for designing an email campaign with high open rates.

1. Keep the list fresh

Do you know whether your subscribers still want to hear from you via email?

One common piece of advice is that in order to prevent the list from getting stale, it's imperative to send emails to subscribers on a regular basis. However, email subscribers can also lose interest over time. Some might not be interested in your brand emails any longer or they might have changed their email addresses.

So keeping your list active and full of interested subscribers is a great way to raise the email open rate. Additionally, you ought to periodically unsubscribe inactive subscribers.

A subscriber is considered inactive if they haven't opened an email from you in at least six months. Try launching a win-back email campaign to reactivate the inactive subscribers before removing them from the list.

You can segment the audience based on their level of inactivity and send automated win-back email campaigns with the help of our app, AVADA Email Marketing. Use a clever subject line in your emails to grab readers' attention and convey your brand's personality. Examples include "Do you bore me?" "Is the love gone?" and "Come back, we miss you."

By periodically following up with the subscribers, you can keep the email list active. You can enquire about any updates to their preferences or information. By doing this, you can remind them that it's up to them how they interact with your brand's emails.

Try conducting a survey if you're trying to thaw out a list full of dormant subscribers. They can receive a free gift (such as a $10 gift card, for instance) if they are prepared to respond to your questions.

By inviting them to re-engage with your emails by offering a gift, this strategy kills two birds with one stone by giving you the information you need to keep producing engaging content for them.

2. Segment the list

Whether or not your subscribers believe your emails are relevant to them is one of the most important factors to influence your email open rate.

How can you then improve the relevance of your emails? using the email list's segmentation.

According to the study, 39% of marketers who segmented their email lists saw an increase in open rates, 28% saw a decrease in unsubscribe rates, and 24% experienced better deliverability with higher revenue.

You can start by tagging your subscriber groups based on behaviors, like purchasing patterns or shopping habits. Therefore, you can send them various types of emails from someone who has not made a purchase from the store when you have new paying customers.

The list can also be divided into groups according to demographics or interests. Additionally, you can send them various campaigns based on the particular products they bought.

Having said that, did they initially join your email list? If they downloaded an ebook on a particular subject, you can segment them and send them additional emails with content on that subject.

It is much simpler to choose what subject lines and messages you should write to persuade these segments to open your email marketing campaigns and interact with the messages once you have created these segments.

(On a related note, you should acquire organic email subscribers. Never rely on paid lists; otherwise, the effectiveness of your campaigns will suffer.)

3. Craft excellent subject lines

Your subject lines are crucial for an email campaign with a high open rate. Your goal is to make the subject lines as distinctive as you can.

eCommerce businesses have been using email marketing for years, frequently using generic subject line formulas. As a result, customers frequently ignore these subject lines. To stand out from the competition, your subject lines must be catchy and quickly grab the attention of the reader.

Here are some pointers to help you create great subject lines:

To let recipients know what they can do with the email, use verbs like "download," "ask," and "get."

• With the subject line, arouse interest but don't try to be too clever. You should pique their interest just enough for them to click the link without making them feel ignorant of what you're talking about.
• Use a friendly, lighthearted, or humorous tone.
• Put numbers here. Numbers have a special ability to catch the eye, just like blog posts do.
• Use language and a tone that your subscribers themselves would use, such as when they are chatting with friends.
• Personalize whenever possible to speak to a customer's unique needs

4. Avoid the spam filters

In recent years, email spam filters have advanced significantly, making it much more difficult for spammers to reach users' inboxes. They are not flawless, though, and even the best emails have a chance of being flagged as spam, delivered to the spam folder, and never opened.

You must take every precaution to keep your emails from being marked as spam if you want to increase the reach of your email marketing campaigns.

Following are some tips to prevent your emails from ending up in spam folders:

• Send through verified domains.
• Send campaigns from a good IP address, an IP address that hasn't sent spam in the past or used by someone else.
• Make sure all subscribers actually opted-in to receiving emails from you.
• Keep your emails' code clean.
• Ask subscribers to whitelist your emails and add your email address to their address book.
• Don't bait more opens by using deceptive subject lines.
• Avoid the excessive use of language that sounds too salesy (these are words that trigger the spam filter like "buy", "free", "discount", or "cash").
• Personalize the "To:" field of your email campaign.
• Include your company location.
• Include an easy way for subscribers to unsubscribe or opt out of your email list.

5. Time your campaigns well

Think carefully about the day and time you send your emails out because timing has a significant impact on whether or not subscribers open them.

It can be challenging to determine the ideal time on day one, but if you run some A/B tests, you can figure out which time period works best with your recipients and explore additional time periods in subsequent campaigns.

Perhaps you're wondering if anyone else has conducted email timing tests that you could use. Guess what? We've got just the piece for that.

However, the most important factor to consider when determining the best time to send an email is how it should arrive in the day of the target audience.

Think about the following: What do they do every morning, noon, and night? What does a typical workday entail for them? How soon do they get out of bed in the morning? What time do they go to bed at night?

You can test and determine the ideal time to send your marketing emails with the aid of all of these questions.

6. Write amazing content for every email

In a sense, you've had a higher open rate when the recipient opens your email. The conflict is thus over, right? Why should you be concerned that your email's content may affect the open rate?

Actually, if your subscribers are happy with your content, they are much more likely to continue opening your emails in the future, helping you achieve higher open rates. In the best case scenario, they even start to eagerly anticipate receiving your emails.

On the other hand, subscribers won't keep opening your emails and might even unsubscribe if they are unhappy with what they received in them.

How can you be sure that the email content is appreciated by your subscribers? The solution is to make it awesome. You can easily write much better content for your emails, despite the fact that it may seem easier said than done.

Your emails may contain links to priceless materials like webinars, free eBooks, or lengthy blog posts.

The key takeaway is to recognize that you shouldn't be sending emails merely out of habit. Every email you send to your list needs to offer something of genuine value. More devoted subscribers equal more valuable emails, which will result in higher open rates.

7. Optimize the email for mobiles

Today, more than half of consumers check and open emails on their smartphones. As a result, you cannot disregard users of mobile devices or a mobile version of your emails. For a higher open rate, your emails must be appealing on mobile devices.

The obvious advice is to make your email as mobile-friendly as possible (with responsive formatting and appropriate media), but keep in mind that mobile screens are smaller than desktop screens and that you should use subject lines that are easily readable on mobile devices.

Here are some additional suggestions to make your emails more appealing to mobile users in addition to keeping the email subject lines brief:

• Keep the email format simple with a single column and under 600px wide.
• Don't assume all your images will be displayed correctly (Android mobiles do turn off images by default). So make sure your emails look good even without images.
• Use smaller images to reduce the load time.
• Use a large font since small fonts are difficult to read on mobile devices.
• Have a large call-to-action button since people can tap on larger buttons with their thumbs more easily.
• Don’t place two links on top of or next to one another so users won't tap on the wrong link by accident.

8. Write like a friend

Try to put business thinking aside when writing emails and write as if you were writing to a true friend. This is the best way to get subscribers to open your emails and make a real connection with them.

The phrase "We're offering the best deals to our customers!" comes off as distant and stuffy in a corporate context. Why are your emails addressed to them in the third person when they are receiving them?

"John, you've got to check out this deal for your birthday!" is a more approachable alternative for your subject line or email copy.

Making the email appear much more personal can reduce the likelihood that your recipients will skim it, delete it, and then move on to other things in their lives.

In this era of information, keep in mind that every recipient may have a good reason to ignore your marketing emails. They have much more important things to do than try to find an excuse to read them. However, if you write to them as a friend would, you can connect with them on a more personal level and have a better chance of opening up to them.

9. Has your own personality

You make friends and establish a strong, immediate connection with people through your personality. Your brand will be much more memorable to subscribers if it sounds personable and entertaining.

What if, however, you don't think your brand has a lot of personality? Humorous and cleverness are difficult to achieve. Additionally, how do you try to fit your personality into the limited space of the email subject line? That will be a little challenging.

Thankfully, you don't have to become a comedian to write a captivating email. It's crucial that you have a thorough understanding of your email recipients. It will be much simpler to sound interesting, pull off a funny joke, or add a tongue-in-cheek reference if you are aware of their preferences.

It's not necessary for emails to be entirely serious and businesslike just because they are a tool for communicating information. Consider email as a wonderful platform for showcasing your brand's personality and fostering deep connections with your email list subscribers. The first step in giving the audience a lovable experience is how you interact with them.

In the aforementioned example, Death to Stock Photos apologized for an email they'd sent the day before by using succinct and friendly language, while still infusing the company with personality by using the phrase "Give us a wavvveeee."

10. Start writing to just one person

It makes sense to consider how you can get the thousands of recipients to open your email as you draft the body of the message and the subject line.

My final piece of advice is that it's much more effective to write as though you were speaking to a specific person. This implies that you create a personalized subject line with a message for a particular person in mind.

You'll need to have a solid understanding of your buyer persona to write in this manner. You must be aware of their issues, beliefs, aspirations, preferences, and problems.

Ask your readers to join you for a quick five-minute chat if you're having trouble writing like that. You can ask them questions during the call to better understand the needs and thought processes of your subscribers.

It will be time well spent to spend some time communicating with your subscribers because it is very beneficial to you. You can enhance your messaging while also better showcasing your goods and services.

Last words

Any email campaign can benefit from using this guide to increase open rates, but don't give up if your email marketing doesn't improve right away. Give yourself some leeway to experiment and find what strategies work best for your brand and your subscribers because creating a high-opening email campaign is a combination of art and science.

What additional strategies do you believe could increase the open rate of an email campaign? Please leave a comment with your idea for me.