How do I add a page about us to Shopify?

 An "About Us" page is regarded as a crucial page that brings the content with a wide variety of roles, from improving organic search marketing to displaying and demonstrating what your brand stands for, for many brands in general and for Shopify stores in particular. Due to the fact that doing so can take a lot of time, many online store owners want to add an About Us page.

Therefore, we made the decision to streamline the process for you by giving you a quick overview of how to add an About Us page in Shopify. To go into more detail, we'll give you a definition, instructions for adding an About Us page, real-world examples, and even pointers for making sure your About Us page encourages visitors to become paying clients.

What is an "About us" page?

An "About Us" page on Shopify is a collection of data from your Shopify store that has been chosen to concentrate on the key aspects of your brand's selling points. Your unique selling proposition will be highlighted with a strong "About Us" homepage. You can use this page to tell a story about your business, leave a lasting impression on visitors, and entice them to learn more about your products. An "About Us" page can highlight your company's founding history, your dedication to sustainability, and much more.

52 percent of website visitors, it has been found, use the "About Us" page to learn more about a company when they are on its home page.

What’s included in an "About us" page?

One marketing opportunity may be found in the information on your website's "About Us" page. We all know that the About Us page on your website can leave a lasting impression on visitors. So why not take advantage of this opportunity by adding a "About us" page to your Shopify store to best represent your company?

I'll outline four components that are typically found on a "about us" page. However, an About Us page's content will vary greatly depending on your store's business and industry. Additionally, it must be taken into account because of the audience, your personality and your products, your industry, and many other factors.

Telling customers about yourself

Starting off, it is a smart idea to introduce yourself to your customers on the "About Us" page. However, what should you say to them? You should explain to them what makes you special, what your mission is, and what your distinguishing characteristics are.

It is best to communicate your brand's values and culture, or what you have done to develop your business. You don't need to make your content lengthy; just interact with your audience in a way that feels natural to you. You can have valuable lines on your About Us page simply by writing what you have to say about who you are as a company and what you stand for.

History behind your store

Another excellent option for displaying to website visitors is a trip down memory lane for your company. Don't forget to give them some background on your store's history as well.

They can learn when, where, and how your business was founded from you. What steps did you take to grow your business up to this point? It's also advisable to include any pertinent accomplishments and milestones pertaining to your company. A timeline is a fantastic format for presenting your history to your audience. If you succeed in this section, your current and potential clients will be very curious to learn how you developed over time.

Introduce team members

The details about your team members could be the emotive elements to be added to your "About Us" page because they are what is fueling the passion at your company. When visitors view the section introducing the team, it will be simpler for them to connect with people on a personal level. Simply make your "About Us" page a fantastic space to highlight the personalities of your team.

Multimedia & Infographics

When an infographic is well-designed, visitors may learn more about you, your company, or your brand than they would from reading long passages of text. Instead of using a long description, adding a well-designed graphic can greatly aid your visitors in understanding your concept. Because sometimes only visuals can convey a message that words are unable to. Additionally, including a cool video about your company's history or your personal journey is increasingly popular these days.

How to add an “About us” page to your Shopify store?

Step 1: Log into your admin dashboard

Naturally, you must first log into your admin account before going to the Admin Dashboard. Just enter your normal login information from when you first set up your store.

Step 2: Click “Online Store” in the left menu

Look at the Online Store option on the left of the screen. Click on that and you will be navigated to the admin navigation for your store. Then, hit a click on the Pages link in the navigation, with a view to seeing current pages in your store and adding new pages as well.

Step 3: Click “Add page”

In case you have not had a About Us page before, just click the blue Add page button on the right side of the screen to open the new page creator.

Step 4: Add content and name your page

When creating your Shopify About Us page, you will see the visual editor, which has limited functionality with some fields that you must fill out.
• Title – This will be used to name your page. With this title, you can have it displayed in the browsers title bar/tab.
• Content – All the body content of your page will be decided on this section. It is where you can input all the content for your "About Us" page including images, videos, links, testimonials, and so on.
• Visibility – This will decide the status of your page when you save it. It allows you to make it live, set it to publish at a specific day, or you can keep it hidden until you’re ready for the content to go live. You can choose all the options at the same time.
• Template – This is where you can opt for a template for the page. The visual layout of your content can be set here, and the available templates will vary based on the theme that you’re using in your Shopify store.
• Search Engine Listing Preview – This section is helpful in editing the meta content for your About Us page on Shopify. The search engines like Google will utilize the page title and take an excerpt from the page for search results by default. However, you can skip this part by defining a meta title and meta description for your page.

Step 5: Save the page

Have you finished all the adding content elements to your "About Us" page? So, just click the Save button, which locates at the top to save your work.

Your content will be considered live when you click Save in case you leave visibility as Visible. In case you link the page somewhere else, such as in your menu, then the visitors will not be able to access this content in a smooth way. However, in some cases, you can utilize the search engines to still index the content and display it in organic search even if it’s not linked in the menu.

Step 6: Add the page to your menu

So, the last step here is to add your "About Us" page to your menu, if you want to make your About Us page in Shopify be visible to visitors. Follow this step like adding your new page to your menu.

• Click on Navigation on the left menu. After that, hit a click on the menu that you want to edit. And then click for the "Main menu".

• In the menu page, there will be the menu items currently visible in your navigation. Just hit a click at Add menu item button so that you can input a new link or page to your store’s main menu.

• The name of the menu item must be entered when adding it to the menu. Since this name will serve as the link, whatever you type here will appear exactly as you type it in your menu.

• You can choose the page that you want to like to when you open the Link field. A list of active page in your store will be given to you when you click in this field.

• You can either select a page inside the system or type a link to an internal or external page. When visitors click on the menu item, they will be directed to the specified page or link.

• Finally, hit the button Add when you have finished all the sections above. Don't forget to click Save menu too, to make the new menu item visible in your store.

• Tips for Writing Your “About Us” Page

• Thank you for reading