Yotpo Review: Shopify App for Product and Image Reviews

 In the Shopify universe, there is an app called Yotpo, which is one of the Internet's most popular content-based marketing apps and is widely regarded as positive. Consider utilizing this Yotpo app to improve the conversion rate of a small eCommerce website. In addition, brick-and-mortar retail stores and e-commerce businesses should install the app because its built-in features are highly favored by online marketers.

So, are you wondering if Yotpo is worthwhile to use? or Do you know what the price is? Don't worry if you have no idea, as I will devote the entirety of this article to discussing and reviewing Yotpo: App for Shopify Product and Image Evaluation.

What is Yotpo?

Yotpo is a plug-and-play Shopify app designed to boost the growth of eCommerce stores and retail businesses with a comprehensive suite of solutions for customer reviews, visual marketing, loyalty programs, and referrals.

Also, this app is regarded as one of the most popular and appealing content marketing apps available today. Yotpo's success has been driven primarily by its ability to enable store owners to create multiple product reviews. Once they have posted the reviews, it will be simpler for them to select the best and most impressive ones to use as promotional tools.

Yotpo can be added to your Shopify store and installed with a single click. Immediately following the completion of the Yotpo integration, you will be able to begin collecting reviews for your stores as well as import reviews from other platforms into Yotpo. Using Yotpo to manage your custom content will allow you to increase your conversion rate, establish buyer trust, and generate more social traffic.

Why You Should Install Yotpo on Your Shopify Store

Why Install Yotpo on Your Shopify Store? First and foremost, Yotpo can aid in generating product reviews and utilizing the best ones as sales-boosting incentives. In addition, it is designed to be plug-and-play, allowing it to collect more verified reviews than similar apps on the market today. Regardless of your market share or geographic location, Yotpo will increase the credibility of your business.

In addition, Yotpo has the ability to collect more reviews faster, giving marketers more material to work with. It is also optimized to help you achieve visibility and credibility, the two most important marketing objectives. Yotpo will provide you with a process-driven set of components that work together to maximize the number of organic visitors to your website. This will provide you with the peace of mind that you will always be able to attract buyers.

Yotpo is designed to keep track of every customer who has ever accessed your database or expressed interest in your product or service, which will assist you greatly in converting visitors into paying customers. Yotpo's work will not be completed until the customer completes the transaction. This system will provide you with various retention tools to keep customers returning to your website or purchasing additional products.

In addition, it helps you obtain more traffic and conversions by sharing content across multiple social platforms and by distributing reviews seamlessly while engaging loyal customers with email offers, coupons, news, and various social interactions. Yotpo will always maintain the expected price for each of the aforementioned available features. In addition, this application offers a robust free trial for users interested in testing it in advance.

How to Install Yotpo on Shopify

Add the Yotpo app to your Shopify account

Step 1. Log in to your Shopify merchant account

First of all, you need to come back to your store's admin account and log in.

Step 2. Click Apps

Look at the left side of your main Shopify admin page, and choose Apps.

Step 3. Click Visit Shopify App Store

Now, you will see the Visit Shopify App Store button, just click it.

Step 4. Search for Yotpo

On the search bar, type this information in: Yotpo: Reviews, Photos, Q&A and search.

Step 5. Click Add App

When you see the result of Yotpo, just click Add App to get started.

Step 6. Select Install app

Next, choose the Install app button to start installing the app.

Step 7. Create a password

Now, it's time to have a Yotpo account for your own, you must enter all the necessary information in and create a password for it.

Install Yotpo

It's time for installation. I will present to you the automatic method.

Step 1. Complete customizing Review Request Email

First, we have the Customize Email section. You will be able to choose to turn on or off two options including Send Automatic Review Requests and Retroactively send to purchases from the last "NUMBER" days. The number will be flexibly picked by you.

Step 2. Complete the Customize widget section

Then, you will have to complete the next section that is Customize Widget.

Step 3. Choose Install Now

Next, we will reach to the last step of the Installation Wizard, just choose the Install Now button, which lies under the Automatic Installation part.

Step 4. Click on Install Automatically

You will be navigated to a new page, which asks you again for agreeing to use this service. Just click on the Install Automatically button.

Step 5. Wait for the process

Finally, all you have to do now is to wait for the installation process to be completed. After that, select Continue to Admin button.

After it is done, congratulations! You have successfully installed Yotpo.

Yotpo Main Features

Free Features

Yotpo offers you with this free feature to help your store increase reviews and sales: Automatic Review Request.

Automatic Review Request

Automatic Review Request is one of the most effective ways to generate additional product reviews. To elaborate, it will assist you in creating your Automatic Review Request email reminder with the appropriate amount of time when an order is placed. Automatic Review Request emails will only be sent for "Complete" orders; other order statuses may be considered based on your platform.

Also, based on the number of days following the purchase date, we will send you email reminders. When you changed the order's status to "Complete," it is currently not appropriate. If you frequently receive delayed orders from certain customers, you should ensure that you scheduled the email far enough in advance for the customer to receive the item before receiving the email.

In addition, you should not compose an email reminder that is too long or too short, as most customers dislike reading lengthy emails. To persuade your customer to leave a review, you should simply concentrate on writing an engaging, direct, and persuasive Automatic Review Request reminder email.

In addition, you should create a second reminder for those customers who have not written an initial review after the initial reminder. This way, you will not send unnecessary emails to your customers. Yotpo also provides the "Unsubscribe" button, allowing your customers to unsubscribe from receiving emails at any time through the Automatic Review Request emails.

Premium Features

Before we begin, we'd like to remind you that the following features are only available on certain Yotpo plans; you can check the pricing page to determine whether a feature is included in your plan.

Review Tabs

The Review Tabs are an ideal location for merchants to display all customer reviews in one location. Yotpo will aggregate reviews and display them on the reviews tab or on a dedicated review page that is simple to configure.

In particular, on the Reviews Tab, you will have the option to display both product and site reviews, or to display only one or the other. In addition, the look and feel of your tab can be easily modified, as you can choose where it is displayed, its color, and numerous other options.

About the Dedicated Review Pages

Yotpo provides a Dedicated Reviews Page for displaying all of your reviews in one location. The SEO Page will essentially serve as your dedicated page for all site and product reviews. When consumers search for your products or brand on Google, they will be directed to your website. From here, you can access the SEO Page to display reviews based on how your Tabs are configured in the Reviews Tab settings of your Yotpo account.

Manual Review Requests

With the Manual Review Request email features, you will be able to request site reviews from a specific list of customers by simply uploading a CSV file containing existing customer information. There are two primary considerations regarding these features:

• Customizing your Manual Review Request Text

To get the most out of your Manual Review Request Emails, you should recommend to your customers that they specify that they are being asked to leave a review of their overall shop experience. These experiences may include customer service and delivery speed, among others. Therefore, customers who have previously reviewed a product will feel encouraged when reviewing your store.

In addition, from this Manual Review Request email section of the Yotpo dashboard, you will be able to send yourself a test email to see how the email will appear to customers. If you do not see any email in your Primary folder, check your Spam/Junk folder as it may be located there, or simply wait a moment for Yotpo to send you one.

• Uploading a CSV File of Customers

To upload a CSV file containing your customers, you must first export all reviews. Then, it will send you a CSV file containing the email addresses of all customers who have posted reviews on your website and provided their email address. You can then choose to customize this file in order to select the specific customers to whom you wish to send the Email Requesting Manual Review.

Remember that the CSV file format should consist of two columns containing the customer's name and email address, and that each file should contain no more than 2500 customers.

• Yotpo always tries to find a way to avoid spamming your customers with emails. So it also sends burst emails to several groups of customer:
• Those who received an Automatic Review Request email in the last five days or are going to get one in the next five days.
• Those who are going to receive another Burst email review request over the next 30 days.
• Those who have already written a review through Burst emails, and will not get a request to write some more.

Facebook Share

Yotpo will provide you with an additional opportunity to create site reviews when you share a link to request site reviews on your Facebook page. This link can be copied so that it can be posted manually or directly to your Facebook account from the page.

When your customers click on the link, a landing page with the option to leave a site review will appear. You can view previous testimonials in the reviews tab, the Facebook reviews tab, or the detailed reviews page.

Coupon

As you can see, coupons are an effective tool for encouraging customers to review your products, especially when combined with an incentive such as a store gift.

In the Automatic Review Request section of Yotpo, you will be able to modify and select the emails that will inform your customers about these coupon offers. Immediately after your customers leave a comment on their review, they will receive the coupon from your store. In addition, you can offer a coupon to your customers as an incentive for writing a review, or you can offer added value for both writing and sharing their reviews on social media. Obviously, if these reviews are shared on your customers' social networks, they will help you attract new customers to your store.

In some cases, it is also effective to provide one coupon for a fixed value, for example, 5 percent of the product, to those who write a review and another coupon for sharing a review, for example, 10 percent. Consequently, those who both write and share a review will receive a 15 percent discount coupon.

After leaving a review, your customers will receive the coupon code via email. There are options to check the usage statistics of your coupons and determine how much was spent on the coupons section and how much revenue it can generate each month.

• Note: The same coupon code will be sent to every customer. In this case, setting regular expiration dates with reminders is recommended to use the coupons to show the number of days before the coupons expire. This is a smart way to encourage customers not to hold on to the coupons and use them before they expire.

Yotpo also offers the Coupon Reminders feature, which will send a reminder to the customer to renew their coupon, such as "x" number of days after the coupon was sent or "x" number of days before the coupon expires. As a result, you will be able to increase your coupon conversion rate, which is an effective way to bring customers back to your store to purchase products.

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