Ultimate Guide To Amazon Listing Optimization For Beginners!

 As an Amazon seller, you must be aware of the platform's strengths and the competition on it. For this reason, it has become crucial for many businesses to learn about Amazon listing optimization and incorporate it into their online strategies.

After reading this article you will know how to optimize Amazon listings.

What is Amazon Listing Optimization?

Amazon listing optimization is the process of enhancing product pages to improve search visibility, conversion rates, click-through rate (CTR), and ultimately increase sales. This entire procedure involves optimizing the listing texts and images, discovering relevant keywords, and increasing the number of reviews.

Amazon Listing Optimization is essentially one of the most important things you must do as a vendor or seller on Amazon. There are essential keys for approaching item optimization. These are search terms that refer to on-page activities, keyword research, and content, which includes images, texts, and product details.

What is Amazon A9 Algorithm?

Similar to search engine algorithms, Amazon even includes its own set of rules so as to rank its items which are based on the inquiries users are typing. Amazon’s item search algorithm, widely known as the A9 algorithm is something that is mainly mentioned about experts and sellers theses days.

Amazon A9 algorithm is an interactive and effective search methodology that can read, scan, and analyze all of the data on the Amazon marketplace. It is considered as an AI form (Artificial Intelligence) that algorithm decides that products are wonderful matches for customers’ demand as well as rank them with the most related to the top results.

A9’s rules are relevant and Amazon is trying to grab the most satisfying results for its own users. Their ranking algorithm is tailored to combine different relevant features automatically. Structured data in the catalog will give them the necessary information and features asked to provide the best outcomes to their own users. Also, the algorithm learns from its former searching patterns before adapting to show surprising results to its users.

How to do Amazon Listing optimization?

Start with keyword research

As you may not be aware, if a product appears in the Amazon search bar, the product listing must contain the keywords that were searched for. Without it, your customers cannot view your products. Consequently, the first rule of keyword optimization is simple. It includes all of your relevant keywords on your product page.

Plan ample time for conducting keyword research in order to identify these relevant keywords. However, you must use the Amazon Keyword Research tool Sonar, which is completely free.

After conducting relevant keyword research, it is necessary to strategically incorporate keywords into your content. Then, you should consider the following points.

Amazon, unlike other search engines such as Google, contains two types of keywords:

• Primary keywords: Your primary keywords are in fact visible for Amazon’s users. They can appear in descriptions, product titles, and features and their keywords are likely to get you connected with your targeted audience.
• Hidden keywords: Amazon allows backend or hidden keywords that are not visible to users. Take note that Amazon is related to those keywords as the Search Terms. Hidden keywords aid you in connecting you with shoppers by taking into consideration their searching habits. For instance, you can use the abbreviation as hidden keywords like “lotr” for “Lord of the Rings”.

If you are accustomed to conducting keyword searches on Google or Bing, it is useful to note that Amazon keyword research differs significantly. Then why is this the case? Amazon users are limited to a single search intent, whereas Google users have a vast array of options.

Consider that Amazon users are interested in purchasing a product. They are searching for products, such as pool safety fences, and then deciding to purchase them. All they must do is locate reputable buyers with the desired items.

In contrast, Bing and Google users conduct a variety of searches, ranging from informational to navigational to transactional. This is why you are able to target keywords such as "types of pool fences" on Google and direct high-quality traffic to your website. However, this will not occur on Amazon. It indicates that users were already aware of the type of pool fence they desired. Therefore, you can use phrases such as "aluminum pool fence," "mesh pool fence," "metal pool fence," and "aluminum pool fence" to research your target market.

Amazon advises its customers to use the following tools to discover the most effective keywords for their own Amazon products.

• Keywordtool.io: When it comes to Keywordtool.io, you can find it available and it works as a browser extension. Then, you are capable of discovering keywords for Amazon. In order to use it, all you need to do is to enter your keywords you are fond of the like a pool safety fence. Then, you can get a list of relevant keywords and their search volume, cost-per-click (CPC), and competition.
• Amazon suggestions: There is another way to find out keywords that are using Amazon’s search suggestions. When you type in the query, you will be recommended a search by Amazon. For instance, if you enter “pool safety fence”, Amazon will then suggest a “pool safety fence for deck”. With keywordtool.io browser extension, you are able to check the search volume, along with CPC of those suggested keywords.
• Competitor analysis: During the keyword search, it is necessary to access your own competitors. Let’s take a closer look at keywords they target in the product titles, features, and descriptions. You had better keep in mind that you do not want to get your competitors’ strategies copied. All you wish is an insight into the Amazon listing optimization approach.
• Advertising data: If you are advertising on Amazon, like Sponsored Products, you might want to get your advertising data reviewed. In your AMS (Advertising Marketing Services) account, you can see which kinds of keywords drive clicks to your item listing and purchases. As a result, those keywords can be added to your strategy of optimization.

As with the results of the product audit, you may wish to compile the keyword research into Excel or Google Sheets. If you use keywordtool.io, you can download and then import your keyword data from your own search volume to that of your competition. As part of optimizing your own listings, keyword research keeps your keywords organized and makes them easily accessible.

Optimize product listing

To increase your website's ranking, you must understand what optimization is. Amazon product listing optimization is a comprehensive process that allows you to optimize your own listing in order to increase organic sales and rankings. Each and every product listing on Amazon is not properly optimized. The sellers do not even understand what it is or how it should be done correctly.

Product title

Product titles are regarded as one of the most important aspects of a listing. There are specific Amazon item guidelines that must be followed prior to writing. If the product title is optimized and creative enough, it can immediately convey to buyers, Amazon, and searchers what you're selling.

Do:

• Add potential keywords to the title but use dashes - or pipes | in order to break the keywords. This way is used to improve the readability and will not look confusing.
• Apply primary search terms or keywords while inserting long-tail variations.
• Add USP (Unique Selling Point) of the item.
• Sop going beyond 200 characters for each product title.
• Apply connectors if possible (before or after the main keyword).
• Use a brand name.
• Capitalize the first letter of each word in the title but not add the, or, and, a, for, in, an, with, over.
• Add color, series, model number, and quantity (if needed).
• Write the numbers like numerals (2 and not “two”)

In case the product is a multipack, let’s mention the quantity. For instance, 15-pack, set of 5, etc.

Don’t:

• Capitalize all words in the title.
• Add specific details of your listing such as free shipping.
• Add subjective adjectives like “awesome, fantastic, great, etc.”
• Apply HTML tags or special characters.
• Add too much information.

Product features

To make the product description more appealing, bullet points are used to list its features. This is the section that buyers will read if they wish to make a purchase decision. The bullet points must convince the buyer precisely why they should purchase your products.

Do:

• List the key features of your items on the first two points that are followed by the less necessary ones.
• Try to use only 5 bullet points. But, if it is important to write a little, then extending to 6 but not more than that.
• Incorporate call-to-action words in those points.
• Ensure that the initial letter of each bullet point is capitalized.
• Add points that can distinguish your items from your competitors.
• Use several keywords. But stop just shoving them. It should become sensible while reading.

Don’t:

• Use many keywords unnecessarily.
• Apply exclamation marks to 3-4 full stops.
• Use so many bullet points.
• Apply HTML tags or special characters.
• Add promotional or shipping information in those bullet points.
• Add subjective comments and time-sensitive comments like “hot-selling” or “great value.”
• Use terms such as “unique design, stand out from the crowd, etc.”

Product images

As you may know, quality and clear product images contribute to increased sales. This section is recognized as one of the best ways to display your products to prospective buyers. Therefore, the quality of each image is crucial.

Do:

• Each image needs to be clicked in the bright white light.
• Concentrate on the product at the center.
• The main photo should only have the main product. It shouldn’t include boxes, accessories, or other items with it.
• Keep the picture background white.
• Ensure that the image is large enough to enable the zoom function to work.
• Add a tagline with the aim of explaining the product durability.
• Add an infographic about the benefits of your products to generate further sales.
• Make sure to only use JPEG (.jpg) file format.
• Keep the resolution 72 pixels/ inch with a minimum size of 1000 pixels (for the longest side).

Don’t:

• Add texts, logos or watermarks on the pictures.
• Display too many pictures should the product be a multipack.
• Add the background to the main image. However, it is no problem if you do for any other secondary images.
• Showcase various views of an item in the main image.
• Add accessories or other things that you do not sell with your product.

Product Description

A superior, concise, and accurate product description will help you close the deal. In addition, you should be inventive enough to persuade them that your product will assist them in resolving their daily issue.

Although product descriptions are displayed on the detail page, they can also be indexed by Amazon and other external search engines.

Do:

• Keep product description clear, short, and precise.
• Provide descriptive as well as factual information.
• Emphasize the important features.
• Capitalize the first letter of each sentence.
• Offer a page break as writing new paragraphs.
• Check for spelling and grammatical errors.
• Add a model number, brand name, and series even in case they are used in the title.
• Include color, size, and compatibility information.

Don’t:

• Use time-sensitive or subjective terms like “hot-selling this year, great value, etc.”
• Add shipping or promotional information.
• Apply HTML tags.
• Add an email or web address here.
• Use special and symbols characters.

Search Terms

The search terms section is displayed in the listing's backend. This section generates a great deal of conversation. However, it is not particularly complex. You only need to list your primary keywords, one per line.

Do:

• Apply other primary keywords you cannot use it in the product title.
• Add several secondary search terms.

Don’t:

• Add keywords you already used in the title.
• Use the brand name again since Amazon will automatically pick this up.
• Use subjective terms like “available now, best, on sale, etc.”
• Make use of the seller’s name.
• Make use of misspellings of the item or any other variant.
• Add any detail causing the product’s misinterpretation.

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