17+ Top Shopify Markets & Items to Sell
Have you heard the phrase "jack of all trades, master of none"? It implies that a generalist is able to perform tasks adequately, whereas specialists are capable of performing tasks effectively. The same holds true when selling online.
Carving out a niche in marketing before positioning as the go-to brand for a typical customer can establish credibility over competing for generalists and lead to more focused businesses, from your unique value proposition to your content marketing, which makes it easier to attract the right customers. If you are considering your first product idea, you should begin with your niche, which is an excellent starting point. There are countless niches available for purchase, with the possibility of further specialization. Identifying a niche market that you can dominate and possess valuable customers is crucial.
In this article, I'll help you figure out how to identify the right niche and why it's important. Providing you with a list of the best niches available on Shopify today.
What exactly is a niche market?
You will learn more about a niche market in this section. It is one of the most significant segments of a larger market, which can be defined by its unique preferences, needs, or identity, all of which distinguish a niche market from the larger market.
In the market for women's shoes, for instance, there are numerous niches and segments. A niche market may consist of shoes for vegan women, shoes for plus-size women, shoes for transgender people, or shoes for nurses. These are all niche markets within the enormous market for women's shoes.
Each market can be subdivided or refined further according to the preferences and requirements of its constituents. In addition, some of the most prevalent techniques can be utilized to help you define a niche.
- Price (luxury, discount or moderate)
- Demographics (gender, income level, education level or age)
- Geographics (city, residents of a particular country, or neighborhood)
- Level of quality (economical, premium, or handmade)
- Psychographics (interests, attitudes or values)
You should focus on a niche that aligns with your strategic business decision in order to serve your customer base well, and this niche must become superior to those of your competitors who are targeting the larger market.
Why are niches important for eCommerce?
As is common knowledge, there are numerous eCommerce online stores, and if you are a small or medium-sized business, you may lack the resources to compete in each market segment. A choice that is both intelligent and resourceful is selecting a typical market segment and then investing in your resources. Before establishing your own brand market, you may have the opportunity to expand into a second niche if you achieve success.
In addition, niche customers will shop in a predictable manner, making it simple to plan which products to sell and how to market them effectively. This will have a ripple effect throughout your business and reduce your storage fees as a result of reducing your hard-to-sell inventory.
The greater your understanding of your customers, the greater your ability to optimize your sales strategies. Deals, pricing, and sales techniques such as upselling can be tailored to specific customer types to increase your company's success.
Niche marketing is essential for eCommerce due to the following advantages:
- Getting production selection optimized: As long as your items are in your niche, they will be likely to sell hence less guess-work in selecting what can be offered.
- Optimized pricing: since your range of clients are smaller now, you are able to use sales analytics before to measure the matching prices.
- Simple brand management: Along with more targeted products, you might have less listing and even have fewer channels, which make your whole brand become easier to control and manage.
- More effective content: In fact, it is easy for you to generate your valuable content as you can cater to the preferences of each group, which is better than striving to please people at the same time.
- Sense of community: Targeting typical niches will make you in the group, then bringing about customer loyalty, along with more individual relationships basically.
- Precision online marketing: you can use SEO keywords precisely as well as web design features to help target particular group behavior, which is better than group behaviors.
- Lower storage fees: Item turnaround is much quicker as you can predict your best sellers better and less chance of getting pipelines clogged with “duds”.
- Less expensive campaigning: You are targeting fewer marketers, which means fewer ads, less market research, and less diverse content.
17 Best Shopify niches and products to sell online
1. Vegan and Eco-friendly products
As you may not be aware, sustainability has become one of the most popular topics among customers. According to a survey conducted by Neilson, 48 percent of U.S. consumers say they could alter their own consumption patterns to help reduce our environmental impact.
The emergence of such conscientious consumers has paved the way for eco-friendly, vegan, and cruelty-free variants of a variety of conventional products. If a product is frequently purchased by the mass market, a subset of environmentally conscious consumers who are prepared to embrace the next generation of green products will likely emerge.
In fact, in the past, some businesses that pursued this type of niche marketing donated a portion of their profits to charitable causes; however, today, the majority of customers are concerned with how products are manufactured and sourced.
For instance, Bee's Wrap seeks to replace plastic wrap with Beewax-derived alternatives. This alternative to food storage is both eco-friendly and more cost-effective for customers, as the containers are reusable and extremely useful.
Niche product ideas for conscious consumers include:
- Reusable drinking straws
- Cruelty-free cosmetics
- Vegan-friendly apparel
- Menstrual cups
2. Pet owners
In 2019, the estimated total expenditures for pet businesses in the United States are approximately $75.38 billion. Honestly, there are still numerous opportunities to carve out a niche in this market, given the variety of lifestyles, pet types, and other factors.
Take Patricia's Couture, which has carved out a niche in this market. Specifically, they sell personalized pillows, blankets, kaftans, and other items on which you can imprint your pet's image. In addition to people who own dogs, cats, or fish, there are also people who own lizards, horses, chickens, or turtles, depending on the circumstances.
Niche product ideas for pet owners consist of:
- Pet cameras to check and interact with pets while you are not close to them
- GPS pet trackers
- Personal items with pet’s images
- Organic pet treats and food
- Pet accessories and clothing
3. The LGBTQ+ community
Niche product ideas for the LGBT+ community are packed with the following:
- Makeup designed especially for particular skin types
- Pride-inspired designs
- Clothing that is made for certain types of body
4. Homeowners
Currently, homeowners are evolving. What previously existed is no longer the norm, and the number of U.S. homeowners is currently declining. There are numerous reasons for this, including the rise in the cost of people's standard of living and salaries that prevent them from advancing.
In addition to the decline in homeownership, the definition of becoming a homeowner is also shifting. Due to the advent of sharing homes via VRBO and Airbnb, homes are transformed into investment properties or shared spaces that can generate passive income.
This has enabled August to offer its line of keyless entrances and home security products to a variety of homeowners. Guest access that enables hosts to have access to different renters for a limited amount of time is one of the app's primary features.
Niche item ideas for homeowners include:
- Home security cameras, consisting of smart home devices, in-home devices or doorbells, and so on.
- Home decor or furniture for smaller apartments
- Home solutions for renters like no-drill blinds
5. Remote workers and Freelancers
There has been a significant increase in the number of remote workers and freelancers as a result of two factors, including the rise of independent contractors and the expansion of businesses that employ distributed teams. Essentially, there are a few explanations for this. The first is to allow employees to work remotely in order to increase job satisfaction and productivity. Those employees are more engaged and twice as likely to work more than 40 hours per week. Those who are able to pursue self-employment are seeking greater work-life balance and independence.
And freelancers at work is a prime example of a company serving this niche industry of freelancers by providing items to help attract potential clients. They can sell laptop stickers to promote your business wherever you choose to work. Keeping their motivation and lifestyle in mind can assist you in determining how to support them and the businesses that employ them so that they can pursue their goals.
Nice product ideas for remote workers are loaded with:
- Desk toys or decorations
- Decor for home offices
- Laptop accessories for those who love coffee shop work items
See full and details at: https://blog.avada.io/resources/best-shopify-niches-products-to-sell.html
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