How to Add Keywords for SEO to Your Shopify Store

 Why should you add keywords to your Shopify store?



Keywords are short words or phrases that serve to define and categorize material. In SEO, keywords are the words and phrases that users type into the search engine to locate the desired content. In other words, keywords are the most prevalent way to describe images, videos, etc. on Shopify.

People include keywords in search queries they enter into search engines. For instance, if a user clicks the search box and enters "red dress with bow," a succession of relevant results will be displayed. Clearly, the keyword we will utilize here is red dress with bow. Therefore, if you want the search results for your store to be at the top, you need determine what keywords your customers will use to find your goods and add those keywords to the content of your local store.

As a Shopify store owner and content creator, you'll want the keywords on your site to be relevant to what people are searching for so that your material is more likely to appear in search engine results. You can utilize internet tools to generate keyword suggestions and determine the frequency of keyword usage in search queries. It is essential to select keywords that are particular to your product and business, but also often used in online searches. Consider that the more traffic your term receives, the more competition your store faces in search results, so your store may not appear towards the top.

There are four primary places where you may add keywords to improve the search engine optimization (SEO) of your online store:

  • Page title
  • Meta description
  • ALT tag
  • Body content of a page
Keywords are especially crucial for Shopify businesses because they serve as a bridge between what a consumer is searching for and the material you provide to answer that demand. Your objective while appearing on search engines is to drive organic traffic from search engine results pages to your website (SERPs). And the type of traffic you obtain will depend on the keywords you choose. For instance, if you own a cosmetics store, you can design the term "cat eyes" to attract clients' attention to eyeliner goods and achieve a high search engine ranking. However, if you are not cautious, you will likely attract visitors searching for a cat with such wonderful eyes.

How do you include keywords in your Shopify store?


We are all aware of the value of keywords on Shopify. Consequently, how do you add keywords to your Shopify store? I will introduce you to the following four primary methods:

Add keywords to title and meta description

Title tags and meta descriptions are regarded as two of the most essential SEO elements. They will appear in search engine results and provide relevant information to people searching for your product. Customers will click on your product link in search results and then visit your store if the title and description are compelling.

In the search results, the page title appears as a clickable link. Search engines now compare the title tag to the page's content to determine if the page's title is relevant. Ensure that your title tag is readable and appealing. There are numerous ways to optimize title tags for search engines, such as:

  • Use a unique title
  • Add the titles of your most important target keywords to the beginning of the titles of each product, collection, website, and blog post. Choose a title with 70 or fewer characters, as the majority of search engines will shorten lengthy titles.
  • A meta description, on the other hand, is a brief piece of text displayed in search engine results after the title. Shopify permits the addition of meta descriptions to websites, product pages, gallery pages, and blog posts. You should ensure that each page has a unique meta description and uses straightforward, simple language. A compelling description will encourage more people to click on your store's link.
Following the steps below, you can add keywords to your title and meta description in order to make them more compelling.

  • Step 1: In the Search engine listing preview, select Edit website SEO

  • Step 2: In the Page title box, enter a descriptive title. This title will be displayed as a link in the search results. Note that the title is limited to 70 characters

  • Step 3: Enter a description for the search engine list. Make sure this description includes relevant keywords to help new customers find your link and your store name. You should use natural, easy-to-read phrases, instead of a list of keywords. The character limit for this section is a maximum of 320 characters

  • Step 4: Click Save.


  • Notice: Title and meta description character limits have been set. In search engine results, your page's title and description will be shortened if you exceed the character limit.

    • Step 1: From your Shopify admin, go to Online Store, click Preferences.

    • Step 2: Enter a title and meta description for your store

    • Step 3: Click Save.

    • Add keywords to image ALT text

    • Text within your content is readable by search engines, but images are not. Therefore, you can use descriptive alt text (ALT) to aid search engines in locating your content. Additionally, alternative text is a crucial element for reaching individuals with visual impairments.

      When writing alt text, utilize keywords from the page displaying the image. You should use phrases that describe what appears in the image rather than what you want the viewer to think. You can add alt text to product images, featured gallery images, and blog post images.

      The steps involved in adding keywords to the image ALT text are as follows:

      • Step 1: From your Shopify admin, go to Products, click All products.

      • Step 2: Click the image of the product that you want to edit.

      • Step 3: Click the ALT link

      • Step 4: Fill in descriptive alternate text for the image.

      • Step 5: Click Done.

    • In addition, if you want to set the ALT text for a collection or blog post featured image. You can follow the instructions below:

      • Step 1: Click the name of the collection or blog post that you want to edit.

      • Step 2: Under the image, click Update, and then click Edit image.

      • Step 3: Enter descriptive alternate text for the image.

      • Step 4: Click Save.

    • Add keywords to H1 header

    • The H1 title is the primary title located at the very top of the page. When you create pages for products, collections, websites, or blog posts, Shopify will use the title you enter to generate an H1 title. Typically, the largest text size on a page is the H1 heading. They will be used by search engines to determine what the page is about. Remember to include your primary keywords in the page title so that the H1 title will automatically include them.

    • Steps to add keywords to the H1 header:

      • Step 1: Select the product, collection, web page, or blog post you want to edit. In the Title, enter a descriptive title that includes your keywords.

      • Step 2: Click Save.

      • Add keywords in page content

      • When writing content for a product description or collection, a website or a blog post, include some of your keywords in unique, easy-to-read phrases. Search engines compare the page's content to its titles to ensure that the page contains the information referenced by the title. When writing a product description, you must ensure that the content is not copied from the manufacturer's text. Because this description may already exist on other websites.


        Focus on the quality of the keyword's content rather than the quantity of keywords. However, you should be aware that search engines require longer content to better comprehend your page. Consequently, ensure that each page's description text contains at least 250 words and that information pages and blog posts contain at least 500 words.

      • conclusion

      • Through this article we can see the importance of SEO and especially keywords in SEO is an indispensable part to help your store. Thank you for reading this article

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